A New Generation of Asthma Friendly Cleaners
We're working to improve the burden of Asthma by eliminating triggers from cleaning products in your home. Because no one should have to choose between cleaners that work and cleaners that are safe.
Removing dirt is a given, making your space clean + safe is a first.
EPA Safer Choice certified
No known irritants, harsh chemicals or toxic residues. Even ‘natural’ brands can’t say that.
Safe enough for the most sensitive
Formulated over 8 years by our top industry scientists and patented from the molecule up.
Strong enough for the toughest job
Independently tested to work as well as leading green or mainstream brands.
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"After using your detergent, my daughter wasn’t itchy for the first time in her life! So from the bottom of our hearts, Thank you! There will never be words to equal what my daughter and I experienced when we used your products."
– Angie W.
"It’s nice to know there is a caring company that wants to give consumers like me the most gentle, hard-working products that won’t irritate our skin or our immune system – but does the job well!"
– Alyssa M.
"After suffering from chemical allergies for years, I’m beyond excited to find something that’s truly safe and especially scent-free. There’s no turning back for me! Love it!!!"
– Diane K.
Eight years in the making, welcome to Sensitive Home.
Many products claiming to be green, plant-based, and non-toxic still irritate the sensitive among us. And plenty more don't get the job done. Most so-called 'safe' products simply avoid toxic ingredients without replacing them with an effective substitute. We decided to take a new approach to cleaning science.
We started over.
Why we're different
Working hand-in-hand with the sensitive community, we examined everyday cleaning ingredients to understand why they caused discomfort for the sensitive among us. We focused on creating new, better formulas that clean (for real), eliminating known irritants, harsh chemicals, and toxic residues. The result is our patented toolkit of well-tolerated ingredients and products with true cleaning power.
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