How did we get here?
Getting the job done using legal and cost effective ingredients.
Emergence of lifestyle master brand. Appealed to community with planetary concerns but still compromised on personal health.
No compromise cleaning
The first and only to be specifically designed for people health, starting with the sensitive community.
For wholesale inquiries, please fill out the form:
"After suffering from chemical allergies for years, I’m beyond excited to find something that’s truly safe and especially scent free. There’s no turning back for me! Love it!!!"
"After using your detergent, my daughter wasn’t itchy for the first time in her life! So from the bottom of our hearts, Thank you! There will never be words to equal what my daughter and I experienced when we used your products."
"It’s nice to know there is a caring company that wants to give consumers like me the most gentle, hard working products that won’t irritate our skin or our immune system – but does the job well!"
"I have Multiple Chemical Sensitivity and severe allergies and I’m highly sensitive to scents – And this product didn’t bother me at all."