Clean without the disclaimers
Powerful home cleaning solutions for the sensitive among us

Our belief
We designed our cleaning products for sensitive people because we believe if something affects the most sensitive among us, it can't be good for any of us.
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People Health first. And always
Our homes are our sanctuary, and keeping them clean has never been more important. We shouldn’t have to choose between a spotless home and one that’s safe for our family. That's why we spent years listening to the sensitive among us, really listening. Because a clean home for the sensitive among us is a clean home we all want.


Cleaning your home cleanly
This isn’t easy – but it isn’t impossible either. Taking a new (patented) approach, we analyze every one of our ingredients at a molecular level to eliminate known irritants, harmful emissions, and toxic residues. The result? Our carefully curated plant-based cleaning products that never contain who knows what. And our EPA Safer Choice and USDA Bio-Based certifications prove it.


Meet our Sensitive fans
It's cleaning science
As much as we care about what goes into our formulas, we’re also obsessed with the end result. Cleaning products never need to be toxic to actually clean. Our uncompromising, certified bio-based products are genuinely effective, powering through dirt, grease, and grime. No gloves, no fumes – just sparkling clean.


Still Have Questions? We’ve got Answers
Find out what separates us from typical free & clear products
Powerful cleaning solutions for the sensitive among us