He aha te mea nui o te ao, he tangata he tangata he tangata

“What is the most important thing in the world, it is the people, the people, the people.”

Maori proverb

Our Sensitive Team

With roots in New Zealand and a team across the United States, people are at the core of everything we do. We believe everyone’s voice matters equally, that it should be valued and truly heard. Every day, we listen and learn from each other and the sensitive community we serve. We continue to push boundaries with innovation and purity of formulations, all while holding our values of respect, transparency, integrity, and making a difference at the forefront of everything we do.

  • Sensitive, to me, has both inward and outward aspects. The fragility of a quality life is something I have contemplated over the years. Empathy for the suffering and sensitivities of others had a profound impact on how I chose the ingredients for our product formulas. 

    Greg van Buskirk

    Co-founder & Chief Scientist

  • To me, sensitive is a universal trait sensed by all of us for varying particular reasons. We are all sensitive to something.

    Rob Lowe


  • Sensitive to me means being both strong and vulnerable. Leveraging our strengths and vulnerabilities allows each of us to live, work and love uniquely with empathy, passion and commitment. Being sensitive is being Human.

    Brian Lynch


Board of Directors

  • Alastair Dorward


  • Grant Leach


  • Dave Chambers


  • Stuart Chrisp