He aha te mea nui o te ao, he tangata he tangata he tangata

“What is the most important thing in the world, it is the people, the people, the people.”

Maori proverb

Our Sensitive Team

With roots in New Zealand and a team across the United States, people are at the core of everything we do. We believe everyone’s voice matters equally, that it should be valued and truly heard. Every day, we listen and learn from each other and the sensitive community we serve. We continue to push boundaries with innovation and purity of formulations, all while holding our values of respect, transparency, integrity, and making a difference at the forefront of everything we do.

  • To me, sensitive doesn’t mean delicate or fragile – you actually have to be a lot tougher when you’re experiencing life more deeply! And raising two beautiful young men, I can certainly attest that women aren’t more sensitive than men. Sensitive people are my favorite!

    Suzanne Sengelmann


  • Sensitive, to me, has both inward and outward aspects. The fragility of a quality life is something I have contemplated over the years. Empathy for the suffering and sensitivities of others had a profound impact on how I chose the ingredients for our product formulas. 

    Greg van Buskirk

    Co-founder & Chief Scientist

  • To me, sensitivity means a willingness to understand all people no matter what we look like or what we believe in and then embracing our differences with compassion and grace. 

    Roberta Greenspan


  • "Peace. It does not mean to be in a place where there is no noise, trouble or hard work. It means to be in the midst of those things and still be calm in your heart.” For me, this quote encapsulates being sensitive – feeling things deeply, both “the good” and ” the bad”, and decide how you are going to react to them. 

    Michele Hall


  • To me, sensitive is a universal trait sensed by all of us for varying particular reasons. We are all sensitive to something.

    Rob Lowe


  • Sensitive to me means being both strong and vulnerable. Leveraging our strengths and vulnerabilities allows each of us to live, work and love uniquely with empathy, passion and commitment. Being sensitive is being Human.

    Brian Lynch


Board of Directors

  • Alastair Dorward


  • Grant Leach


  • Dave Chambers


  • Stuart Chrisp