We Put People Health First
Meet the first and only line of effective and safe household cleaners proven to eliminate chemicals and toxins that can compromise people’s health – including those with skin, respiratory and chemical sensitivities.
Certified Safe
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1 in 4 Americans experience a negative reaction to common chemicals, even those in "green" cleaners
EPA studies indicate that indoor air pollutants may be 2 to 5 times – and occasionally more than 100 times – higher than outdoor levels.
The average American adult is saturated with 400 toxic chemicals – and that’s a low estimate, as only 543 chemicals were tested out of more than 80,000 that are used in consumer products.
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"After using your detergent, my daughter wasn’t itchy for the first time in her life! So from the bottom of our hearts, Thank you! There will never be words to equal what my daughter and I experienced when we used your products."
– Angie W.
"It’s nice to know there is a caring company that wants to give consumers like me the most gentle, hard-working products that won’t irritate our skin or our immune system – but does the job well!"
– Alyssa M.
"After suffering from chemical allergies for years, I’m beyond excited to find something that’s truly safe and especially scent-free. There’s no turning back for me! Love it!!!"
– Diane K.
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Shop Our Bestsellers
Explore our website to learn more about how we created a new generation of people-safe surface cleaners, laundry detergents, and dish soaps that set the highest bar – especially for those among us with chemical, skin, and respiratory sensitivities.