LOS ANGELES, SEPT 15, 2021

Sensitive Home Names Suzanne Sengelmann as Founding CEO

Sengelmann to lead next stage of growth for the safest, science-backed, patented cleaning formulas; Appointment comes on the heels of scoring EWG’s A Rating for Free & Clear Brands

LOS ANGELES, September 14, 2021 -- Sensitive Home, a “people-first” brand committed to delivering the safest household cleaning products for the most sensitive among us, announced today the appointment of Suzanne Sengelmann to Founding CEO. A cleaning industry veteran and former Clorox Greenworks executive, Sengelmann will lead Sensitive Home’s next phase of growth at both national retail and online at SensitiveHome.com.  Developed and patented over an eight-year period, Sensitive Home is a disruptor in the cleaning industry with products that are both seriously effective and certifiably safe for people and the planet, while eliminating toxins down to the molecular level.


“Suzanne’s legacy with purpose-driven brands, alongside her passion and experience bringing similar brands to market, aligns perfectly with our vision,” said Dr. Greg van Buskirk, Sensitive Home co-founder and Chief Scientist. “We are so grateful to have her as our founding CEO to lead this company into its next wave of growth and remove toxic chemicals from all households.”


Launched earlier this year online and at select retail, Sensitive Home is meeting the growing consumer demand for cleaning solutions that are non-toxic and certifiably safe for all people, not just the planet. With recently earned seals from the National Psoriasis Foundation and National Eczema Association on its Free and Clear laundry detergent and dish soap, as well as an extremely rare “A” rating certifications from the EWG across the board on their entire Free and Clear line, the brand continues to make groundbreaking moves shaking up the cleaning industry and providing the safest cleaning products available nationwide. 

About Sensitive Home

Sensitive Home is the first ever line of cleaning products that put people’s health first. Made with patented plant chemistry, the breakthrough formulas deliver a truly powerful clean that are safe for the most sensitive among us, including the nearly 150 Million Americans with allergies, asthma, sensitive skin and chemical sensitivities. Sensitive Home designs each of its 14 products with safe surfactants, careful processing and exceptional hygiene with the elimination of toxins down to the molecular level. The result is ‘Better Than Clean ’.

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