San Francisco, November 15, 2020

Sensitive Home Launches Patented Plant-based Cleaning Collection

Featuring 14 biobased home cleaning products designed for the sensitive among us

Sensitive Home, a “people health first” household cleaning products company, is proud to introduce the first full collection of certified EPA Safer Choice and USDA BioPreferred® products specifically designed for the sensitive among us.

Designed to eliminate known irritants, harmful emissions and toxic residues, Sensitive Home is launching its first cleaning collection at Wegmans Food Markets. With an intentional focus on people’s health first and formulations designed to serve individuals with skin sensitivities, compromised immune systems, respiratory issues and/or conscious consumers, Sensitive Home’s collection of plant-derived formulas are safe and effective for all.


The company offers a robust collection of new, effective ways to clean including:

Laundry Detergent

USDA Certified Biobased Product (96%)

• Free & Clear Fragrance-Free

• Lavender Sage

• Lemon Zest

Dish Soap

USDA Certified Biobased Product (97%)

• Free & Clear Fragrance-Free

• Pink Grapefruit

• Lemon Zest

All Purpose Cleaner

USDA Certified Biobased Product (100%)

• Free & Clear Fragrance-Free

• Pink Grapefruit

Daily Shower Cleaner

USDA Certified Biobased Product (100%)

• Free & Clear Fragrance-Free

Tub & Tile Cleaner

USDA Certified Biobased Product (100%)

• Free & Clear Fragrance-Free

• Lemon Zest

Glass Cleaner

USDA Certified Biobased Product (100%)

• Free & Clear Fragrance-Free

Wood Cleaner

USDA Certified Biobased Product (100%)

• Free & Clear Fragrance-Free

Marble & Granite Cleaner

USDA Certified Biobased Product (100%)

• Free & Clear Fragrance-Free


The starting lineup of products raises the standard of cleaning solutions with three key differentiators:

People Health First. And Always.

The key differentiator in Sensitive Home’s approach to the new household clean is it’s dedication to “people health.” With the new collection of products, Sensitive Home relieves the burden for those who suffer from exposure to chemicals because a clean home for the sensitive among us is a clean home we all want.

Safer Ingredients Curated with Care.

Not all ingredients are created equal, which is why Sensitive Home developed a patented, scientific approach to understand ingredients at a molecular level, carefully curated how they are sourced and extensively analyze triggers that can result from product formulations.

Understanding That Efficacy Matters, Too.

The product formulas are made sensitive, but without compromising effectiveness. Sensitive Home believes in supporting the sensitive among us by delivering a collection of cleaning products that work as good or better than leading brands.

“We spent years listening to the sensitive community, and remain intentional and sincere in asking how to best serve them,” says Gregory van Buskirk, Chief Science Officer at Sensitive Home. “For the first time ever, a cleaning brand began product development by truly listening, learning and understanding what contaminants are triggering the sensitive community. Now, eight years in the making, we are proud to have produced a collection that’s truly people-centric, biobased, and effective for all.”

“It’s nice to know there is a caring company that wants to give consumers, like me, the [gentle yet], hard working products that won’t irritate [my] skin or [my] immune system, but do the job well...” says Diane, a Sensitive Home customer.

The new Sensitive Home collection will retail at Wegmans beginning November 2020. The Sensitive Home collection is a series of EPA Safer Choice and USDA Certified Biobased Products designed with people’s health first in thought, always. For more information on Sensitive Home, please visit www.sensitivehome.com and follow us on Instagram and Facebook.

About Sensitive Home

Sensitive Home is a line of home cleaning products specifically designed for the sensitive among us. Made with patented plant chemistry, the breakthrough formulas deliver a truly powerful clean without the harsh chemicals and worry of triggering skin, autoimmune or respiratory sensitivities. We’re on a mission to deliver products that are truly clean without the disclaimers, because if it affects the sensitive among us it can’t be good for any of us. We’re all sensitive now.

Media Contact

Lindsey Smolan

BCENE PR

lsmolan@bcenepr.com

703-967-4771